Day: August 5, 2022

The saying, “Nothing is set in stone” is true in many aspects when it comes to SEO. As the competition in the digital landscape becomes fiercer and people using the internet to search for information, search engines like Google are constantly finding way to cater to the experience of users.

That is why businesses like yours should always stay on top of SEO trends and see which can affect your digital marketing efforts. Our SEO company provides you with a rundown of the dominating SEO trends this year.

1. “People Also Ask” featured snippet continues to be relevant.

The attention span of today’s online users is an average of eight seconds. That means you do not have much time capturing their interest or providing an answer to a specific question they searched online. Ranking on People Also Ask can help you with that. Answering commonly asked questions on your content can help you become visible on this part of the search results.

2. Core Web Vitals is an important ranking factor.

Google started rolling out the Core Web Vitals algorithm update in June 2021 and became fully integrated a month after. This algorithm update focuses on the different factors that make a site visitor’s experience pleasant and secure. This leans more on the technical side of your SEO strategy. For instance, you need to check if your site’s loading speed does not take too long. Core Web Vitals has become an important ranking factor because Google cares about the page experience of users. If you are not familiar with this update, better read up on it now.

3. User intent is now more important than ever.

As we have mentioned earlier, Google is all about user experience. Part of this is making sure a visitor’s concerns are met when they land on the site. This is where intent comes in. Google is doubling down on its efforts identify the right intent behind a search, so it can provide more relevant results. For businesses, this means your site’s content should match the intent of users when they happen to land on your page from the SERPs.

4. Unique images and visual content are key.

Is your website full of stock photos? Better think of a more creative way of adding imagery, as Google is making its move to make search results more intuitive and visually browsable. With Google Lens, users can search for products with a photo from their device or one they found on a website. Experts are also saying that Google may be harping on improving Google Images so it can stand on its own as a primary search engine.

Read on the latest SEO trends and see which applies to your business. If you need more guidance, we’re here to help. Talk to us today and make an impact on your business with the right strategies based on relevant trends.

For more information, visit:Vishwas Thakkar Training